JBL Synchros 700 Headphone Launch
The Brand: Precision crafted from lightweight die cast aluminum, woven cordura, steel and leather, the S700 is a departure from conventional plastic headphones. Modeled after industry leading JBL professional audio systems, these headphones deliver balanced audio with cutting-edge clarity, and original JBL PureBass performance.
The Project: For this project we developed an event for press, influencers and key buyers showcasing the JBL Synchros 700 headphones. We teamed up with Trixie Whitley to perform an intimate live set with the entire live performance only playing through the JBL Synchros 700 headphones. This event alone pushed the headphones into Best Buy, Target and garnered over 23 billion media impressions with top outlets such as Rolling Stone, USA Today and many more.
Hex X Jim Lee Kickstarter Launch
The Brand: The HEX x Jim Lee Collectors Backpack has been created for comic book collectors as a way to safely transport comics. Comic convention goers routinely carry hundreds if not thousands of dollars of comics around in flimsy bags. This backpack provides secure and safe storage for comic book enthusiasts.
The Project: We worked with HEX and Jim Lee to launch this amazing collaboration to national media and social influencers.
Nike SB Debacle Film Launch
The Brand: In 2009, Eric Koston left Lakai Limited Footwear to join Nike and a video featuring the Nike SB amateur team, called Debacle, was released later in the year. In December 2011, the video SB Chronicles Vol. 1 premiered online, while premiere parties and free video showings were held throughout the world. The first volume of a two-part series features Stefan Janoski, Wieger Van Wageningen, Chet Childress, Daniel Shimizu, Youness Amrani, Marnell, Grant Taylor, and Clarke Hassler.
The Project: We worked with Nike SB to develop a PR and social media plan for the worlds first HD skate film.